DATE CHANGE: This launch event has been moved to 28 April 2025 (Monday) to allow for the production of additional materials that will better support stakeholders to use the WHO Ageism Scale.
All other details (time, registration and joining links) will remain the same. We look forward to seeing you there!
Ageism, which is how we think (stereotypes), feel (prejudices), and act (discrimination) towards others or ourselves based on age, is harmful for our health and well-being. Evidence shows that ageism has serious consequences for our physical / mental health, impacts negatively on our social well-being, and takes a heavy economic toll on individuals and society. To stop the damage, urgent action is needed to address ageism around the world.
Join this launch webinar for the new WHO Ageism Scale: a set of extensively tested metrics designed to monitor ageism levels worldwide, illuminate its drivers and consequences, and evaluate the impact of interventions aimed at reducing ageism.
This first-of-its-kind tool, developed for the WHO Global Campaign to Combat Ageism, marks a significant step forward in our global effort to take action to combat ageism and create #AWorld4AllAges.
By attending this webinar, you will:
Understand why a new tool to measure ageism is needed
Receive an overview of the new WHO Ageism Scale and how it was developed
Learn how to access the WHO Ageism Scale and related resources
Hear case studies and lived experiences on how the WHO Ageism Scale was implemented in diverse countries
Get guidance on how you can use the WHO Ageism Scale in your own work
Participate in an interactive Q&A session with WHO representatives and lead researchers
This webinar is for:
Researchers, academics, and statisticians working in ageing, equity, human rights, or other related fields
Policy makers and government officials
Civil society organizations
Health and care professionals
Anyone who is interested in addressing ageism and creating #AWorld4AllAges
Other details you should know:
Registration is required for this webinar
The webinar will be held on Zoom, in English
The WHO Ageism Scale will be released in all UN languages (Arabic, Chinese, English, French, Russian, Spanish)
By registering, you will receive all our communications related to the WHO Ageism Scale, including future resources and materials